Logo prior to Rebrand
Logo Refresh
Design Challenge:
Take an existing Logo and redesign it to reflect what kind of industry it represents as well as creating visual appeal.
Has the branding changed? Is the organization trying to reach out to a new demographic? Has its products or services changed since the original logo or its current variation?
Process:
*Determine which organization's logo needs a refresh
*Research the company's vision and mission statements
*Demographic
*Visit the location and take pictures if allowed
*Brainstorming/Mood board
*Type hierarchy
*Drafts/multiple revisions
*Final critique/Presentation